Week 6 Journal – Project Planning

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Direct Access to Target Users is Vitally Important

In the article The foundation of Product, one of the most critical aspects of project planning when it comes to product innovation is ensuring that project managers have Direct Access To Users and Customers. This is critical because most other steps rely on the integrity of this foundational assumption. If there is no direct access to actual users, project management teams run the risk of developing products that do not and will not address the most important needs and wants of their target users.

 

Sketch - Process to Project Planning
  1. Try to discern the approach to project planning and make your own sketch of it.

Reflect - In the material you found, what are the parameters of a project plan that are important?  Can you see yourself applying these elements or a similar process in your own work?

From the article The foundation of Product, the most important steps of product planning include:

 

“Ensuring” Direct Access To Users and Customers

“Ensuring” Direct Access to Business Stakeholders

“Ensuring” Direct Access to Engineers

“Ensuring” The Inspiration for Innovation “is Clear”

I believe that these elements are vitally important to not only project planning, but also to help ensure that any resulting recommendations/product ideas are accepted, implemented and adopted. Too often, project teams innovate only to have the innovation stifled due to an oversight in this process which causes adoption or implementation to be impossible. By ensuring these steps are in place, or at least have great potential, we can avoid working on a process/product that will ultimately be dead-ended. I currently fully implement these steps in all projects that I undertake and I hope to continue to do so for the near future.