Week 3 Journal – Product Concepts

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ISPY - Digital Image

https://www.behance.net/gallery/160342811/IEDEX-Exploration-E-Bike/modules/906856487

Reflect - JTBD

The image is of an E-Bike where the creator is designing this particular model to focus on city exploration with fellow creators in mind. Filled with reinforced yet lightweight framework, this E-Bike is built to carry heavy loads typical of the adventurer. Furthermore, several points allow for cameras and other recording devices to be mounted for optimal vantage points. An ergonomic frame allows the rider to ride in comfort while an adjustable mounting post doubles as a dashboard and motor holster. All of these features helps the creator navigate a bustling city with ease and comfort while carrying a cargo of equipment needed to capture the sights and sounds of the city.

Sketch - Alternative JTBD
  1. sketch a concept for another way to accomplish the "Job to be done."

Bike and sidecar. As a fan of “Two Fat Ladies,” a fab cooking show from the late 90’s, I immediately thought about the bike and sidecar made popular by the show’s resident chefs and hosts. This contraption would be a great alternative to this version of the e-bike. Offering both accessibility and storage albiet not in the most compact and convenient way. 

*Image From Two Fat Ladies BBC Media